Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
The aim of this paper is to analyze the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a rol...
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| Publicado no: | Contaduría y Administración |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional Autónoma de México
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=39572279011 https://www.redalyc.org/journal/395/39572279011/ https://www.redalyc.org/journal/395/39572279011/html/ https://www.redalyc.org/journal/395/39572279011/39572279011.epub https://www.redalyc.org/journal/395/39572279011/movil |
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