The mediating effect of knowledge exploitability and organizational agility on the relationship between marketing adaptation strategy and sustainable competitive advantage
This paper aims to investigate the mediating effect of knowledge exploitability (KE) and organizational agility (OA) on the relationship between new market exploration (NME), development of marketing programs (DMP), and product diversity (PD) with a sustainable competitive advantage (SCA). Data were...
Salvato in:
| Pubblicato in: | Contaduría y Administración |
|---|---|
| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad Nacional Autónoma de México
2021
|
| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=39571753007 https://www.redalyc.org/journal/395/39571753007/ https://www.redalyc.org/journal/395/39571753007/html/ https://www.redalyc.org/journal/395/39571753007/39571753007.epub https://www.redalyc.org/journal/395/39571753007/movil |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|