Integrating Marketing Strategy With Business Management: A Roadmap For Competitive Advantage

In today’s rapidly evolving business landscape, the strategic integration of marketing with business management has become a vital determinant of sustainable competitive advantage. While marketing has traditionally been treated as a functional domain, there is growing recognition of its potential a...

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Principais autores:	Surya Kant Sharma, Dr. Amishi Arora, Dr. Sheetal Bhasin Kapoor, Dr. Sheetalba Rana, Dr. Sadhna Chauhan, Dr. Sayak Gupta
Format:	Artigo
Jezik:	Inglês
Izdano:	Asia Academic Press 2025-11-01
Serija:	Journal of Asia Entrepreneurship and Sustainability
Teme:	Strategic integration, marketing strategy, business management, competitive advantage, organizational alignment
Online dostop:	https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/72
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