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The transient competitive advantage model to analyze business scenario of technology companies

McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into consideration that changes are intrinsic features of nowadays economy. Her concept differs from traditional strategic ones, which are based on market’s stability and inertia. Accordi...

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I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Smirna Marques Felinto da Silveira Fernandes, Renan Felinto de Farias Aires, Camila Cristina Rodrigues Salgado
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Elsevier 2023-03-01
Rangatū:Journal of Open Innovation: Technology, Market and Complexity
Ngā marau:
Urunga tuihono:http://www.sciencedirect.com/science/article/pii/S2199853123001130
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