ONLINE FLOW AND E-SATISFACTION IN HIGH INVOLVEMENT PURCHASING PROCESSES
This research aims to verify the relation between the attributes of online shopping experiences, the state of online flow, and e-satisfaction in high-involvement purchases. To reach that goal, we conducted a survey with 720 e-consumers. We adopted quotas sampling, using age distribution as criter...
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| Publicado en: | Base Revista de Administração e Contabilidade da UNISINOS |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidade do Vale do Rio dos Sinos
2017
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=337250705003 https://www.redalyc.org/journal/3372/337250705003/ https://www.redalyc.org/journal/3372/337250705003/html/ https://www.redalyc.org/journal/3372/337250705003/337250705003.epub https://www.redalyc.org/journal/3372/337250705003/movil |
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