CONSUMERS’ PREFERENCES AND ATTITUDES TOWARDS OWN-BRAND FOOD PRODUCTS
The paper presents the identified consumers’ preferences and attitudes towards own-brand food products, with the research being carried out specifically on Lidl’s own-brand food products, sold in Romania. Theoretical concepts relating to branding are presented, as well as consumers’ preferences...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Academica Brâncuşi
2025-10-01
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| Ráidu: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Fáttát: | |
| Liŋkkat: | https://www.utgjiu.ro/revista/ec/pdf/2025-05,%20Volumul%20I/22_Gherghina.pdf |
| Fáddágilkorat: |
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