CONSUMERS’ PREFERENCES AND ATTITUDES TOWARDS OWN-BRAND FOOD PRODUCTS
The paper presents the identified consumers’ preferences and attitudes towards own-brand food products, with the research being carried out specifically on Lidl’s own-brand food products, sold in Romania. Theoretical concepts relating to branding are presented, as well as consumers’ preferences...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Academica Brâncuşi
2025-10-01
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| Sarja: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Aiheet: | |
| Linkit: | https://www.utgjiu.ro/revista/ec/pdf/2025-05,%20Volumul%20I/22_Gherghina.pdf |
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