BUSINESS MODELS AND COMPETITIVE ADVANTAGE: A DYNAMIC APPROACH

Objective: Demonstrate how the Canvas business model can become dynamic from a conceptual perspective. Methodology/approach: This study is qualitative, descriptive and exploratory, with a theoretical approach, based on the foremost theorists. Originality /Relevance: This study presupposes the import...

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Bibliographic Details
Published in:Revista Ibero Americana de Estratégia
Main Authors: Soraya Cardoso Pongelupe Lopes, Humberto Elias Garcia Lopes, Karina Garcia Coleta, Vivian Cândido Rodrigues
Format: Artigo
Language:Inglês
Published: Universidade Nove de Julho 2019
Subjects:
Administración y Contabilidad
Canvas
Business Models
Dynamic Approach
Competitive Advantage
Online Access:https://www.redalyc.org/articulo.oa?id=331267168007
https://www.redalyc.org/journal/3312/331267168007/
https://www.redalyc.org/journal/3312/331267168007/html/
https://www.redalyc.org/journal/3312/331267168007/331267168007.epub
https://www.redalyc.org/journal/3312/331267168007/movil
https://doi.org/10.5585/ijsm.v18i1.2698
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