COMPLEMENTARITY AS A DRIVER OF VALUE IN BUSINESS INTELLIGENCE AND ANALYTICS ADOPTION PROCESSES
Objective: Investments in Business Intelligence and Analytics (BI&A) are increasingly essential to a firm’s competitiveness. Drawing on the Resource-Based View (RBV), our objective is to analyze the implementation of a BI&A system at the Brazilian National Bank of Economic and Social Development (BN...
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| Publicado no: | Revista Ibero Americana de Estratégia |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=331267168005 https://www.redalyc.org/journal/3312/331267168005/ https://www.redalyc.org/journal/3312/331267168005/html/ https://www.redalyc.org/journal/3312/331267168005/331267168005.epub https://www.redalyc.org/journal/3312/331267168005/movil https://doi.org/10.5585/ijsm.v18i1.2678 |
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