New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective
Agency theory has been widely used in the franchising literature. This theory analyzes the contract relation - ships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., res - taurants, retailing, or travel agencies) where the processes and procedu...
Shranjeno v:
| izdano v: | Cuadernos de Gestión |
|---|---|
| Principais autores: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2018
|
| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=274353533004 |
| Oznake: |
Brez oznak, prvi označite!
|