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New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective

Agency theory has been widely used in the franchising literature. This theory analyzes the contract relation - ships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., res - taurants, retailing, or travel agencies) where the processes and procedu...

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Détails bibliographiques
Publié dans:Cuadernos de Gestión
Auteurs principaux: GUILLERMO NAVARRO SANFELIX, FRANCISCO PUIG
Format: Artigo
Langue:Inglês
Publié: Universidad del País Vasco/Euskal Herriko Unibertsitatea 2018
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Accès en ligne:https://www.redalyc.org/articulo.oa?id=274353533004
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