New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective
Agency theory has been widely used in the franchising literature. This theory analyzes the contract relation - ships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., res - taurants, retailing, or travel agencies) where the processes and procedu...
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| Publié dans: | Cuadernos de Gestión |
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| Auteurs principaux: | , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2018
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=274353533004 |
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