Influence of social networks on the purchase decisions of university students
The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the application and extension of the models proposed by Okazaki e...
Guardat en:
| Publicat a: | Cuadernos de Gestión |
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| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2018
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=274353533003 |
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