Influence of social networks on the purchase decisions of university students
The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the application and extension of the models proposed by Okazaki e...
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| Опубліковано в:: | Cuadernos de Gestión |
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| Автори: | , , , , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2018
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| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=274353533003 |
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