Measuring the influence of customer-based store brand equity in the purchase intention
Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or ret...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | Cuadernos de Gestión |
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| Κύριοι συγγραφείς: | , , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2015
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=274339631004 |
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