Measuring the influence of customer-based store brand equity in the purchase intention
Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or ret...
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| Publicado no: | Cuadernos de Gestión |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2015
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=274339631004 |
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