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Measuring the influence of customer-based store brand equity in the purchase intention

Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or ret...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Julkaisussa:Cuadernos de Gestión
Päätekijät: Cristina Calvo Porral, Valentín-Alejandro Martínez Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangín
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universidad del País Vasco/Euskal Herriko Unibertsitatea 2015
Aiheet:
Linkit:https://www.redalyc.org/articulo.oa?id=274339631004
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