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THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY
The number of recalls has increased over the last few years and research into crisis management strategies and their impact on consumer behaviour has been carried out, however, there are still issues relating to the subject that have been little explored and there are still few empirical investigati...
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| Publicado no: | Revista de Administração da Unimep |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Metodista de Piracicaba
2016
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=273745301006 |
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