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Influence of advertising on consumer-based brand loyalty
This paper examines the relationship between advertising and brand loyalty. Further, mediating dimensions are included in the research: brand trust and perceived quality. The data was collected via online survey. The data processing included a t-test analysis, regression analysis, and correlation an...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
2017-01-01
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| Colecção: | Journal of Engineering Management and Competitiveness |
| Assuntos: | |
| Acesso em linha: | https://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2017/2334-96381702075B.pdf |
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