The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.  Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been cond...

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Main Authors: Muhammad Andreaginola Pratama, Rizki Pratama Saleh Siregar, Sabrina Oktaria Sihombing
Formato: Artigo
Idioma:Indonésio
Publicado em: Universitas Negeri Yogyakarta 2019-10-01
Colecção:Jurnal Economia
Assuntos:
brand equity
customer satisfaction
brand loyalty
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Acesso em linha:https://journal.uny.ac.id/index.php/economia/article/view/27314
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