Influence of Lifestyles Related to Eating Habits in Ready Meal Consumption: comparative study between São Paulo and Rome
The main objective of this paper was to identify consumers’ food-related life style toward ready meals in Brazil and Italy. Our specific objectives were (1) to adapt and validate the Bae, Chae and Ryu (2010) scale and (2) to compare and associate the lifestyles to social-demographic characteristics....
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| Publicat a: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Fundação Escola de Comércio Álvares Penteado
2013
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=94728989001 |
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