CO-CREATION, VALUE-IN-USE, SATISFACTION, AND SWITCHING COSTS AS ANTECEDENTS OF HIGHER EDUCATION STUDENTS RETENTION

Purpose - The research aimed to propose and validate a Theoretical Model to understand how the relationship between customers (service users) and service providers might result in customer retention in the higher education context.Design/methodology/approach - The research was implemented through...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:Revista de Administração da Universidade Federal de Santa Maria
Main Authors: Guilherme Coelho Nunes, Gabriel Sperandio Milan, Luciene Eberle, Deonir De Toni, Pelayo Munhoz Olea
פורמט: Artigo
שפה:Inglês
יצא לאור: Universidade Federal de Santa Maria 2021
נושאים:
Administración y Contabilidad
in
Use
Value
Value Co
creation
גישה מקוונת:https://www.redalyc.org/articulo.oa?id=273469809005
תגים: הוספת תג
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