CO-CREATION, VALUE-IN-USE, SATISFACTION, AND SWITCHING COSTS AS ANTECEDENTS OF HIGHER EDUCATION STUDENTS RETENTION

Purpose - The research aimed to propose and validate a Theoretical Model to understand how the relationship between customers (service users) and service providers might result in customer retention in the higher education context.Design/methodology/approach - The research was implemented through...

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Опубликовано в::	Revista de Administração da Universidade Federal de Santa Maria
Главные авторы:	Guilherme Coelho Nunes, Gabriel Sperandio Milan, Luciene Eberle, Deonir De Toni, Pelayo Munhoz Olea
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Universidade Federal de Santa Maria 2021
Предметы:	Administración y Contabilidad
Online-ссылка:	https://www.redalyc.org/articulo.oa?id=273469809005 https://www.redalyc.org/journal/2734/273469809005/ https://www.redalyc.org/journal/2734/273469809005/html/ https://www.redalyc.org/journal/2734/273469809005/273469809005.epub https://www.redalyc.org/journal/2734/273469809005/movil
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