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Logistic service quality evaluation: an empirical case study from the pharmaceutical sector

The opening of markets caused a great change in customer-supplier relationships. Regarding to this new context, it is up to companies to implement strategies that consider this new reality and differentiate them from their competitors. In a view of the fact that it is necessary to attend to customer...

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Bibliografski detalji
Izdano u:Revista de Administração da Universidade Federal de Santa Maria
Glavni autori: José Ignácio Villela Júnior, Gustavo Quiroga Souki, Cid Gonçalves Filho
Format: Artigo
Jezik:Inglês
Izdano: Universidade Federal de Santa Maria 2008
Teme:
Online pristup:https://www.redalyc.org/articulo.oa?id=273420278003
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