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Logistic service quality evaluation: an empirical case study from the pharmaceutical sector
The opening of markets caused a great change in customer-supplier relationships. Regarding to this new context, it is up to companies to implement strategies that consider this new reality and differentiate them from their competitors. In a view of the fact that it is necessary to attend to customer...
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| Publicat a: | Revista de Administração da Universidade Federal de Santa Maria |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal de Santa Maria
2008
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=273420278003 |
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