Advertising and Asymmetric Information : Evidences from Brazilian Stock Market
This research demonstrates that it is possible for investors to anticipate the effects of advertising campaigns. It examined the long-term relationship between advertising and asymmetric information based on the theories of value creation through advertising and market microstructure. We assume that...
Сохранить в:
| Опубликовано в:: | Estudios Gerenciales |
|---|---|
| Главный автор: | |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universidad ICESI
2023
|
| Предметы: | |
| Online-ссылка: | https://www.redalyc.org/articulo.oa?id=21282728002 https://www.redalyc.org/journal/212/21282728002/ https://www.redalyc.org/journal/212/21282728002/html/ https://www.redalyc.org/journal/212/21282728002/21282728002.epub https://www.redalyc.org/journal/212/21282728002/movil |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|