Advertising and Asymmetric Information : Evidences from Brazilian Stock Market
This research demonstrates that it is possible for investors to anticipate the effects of advertising campaigns. It examined the long-term relationship between advertising and asymmetric information based on the theories of value creation through advertising and market microstructure. We assume that...
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| Vydáno v: | Estudios Gerenciales |
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| Hlavní autor: | |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad ICESI
2023
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=21282728002 https://www.redalyc.org/journal/212/21282728002/ https://www.redalyc.org/journal/212/21282728002/html/ https://www.redalyc.org/journal/212/21282728002/21282728002.epub https://www.redalyc.org/journal/212/21282728002/movil |
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