Advertising and Asymmetric Information : Evidences from Brazilian Stock Market
This research demonstrates that it is possible for investors to anticipate the effects of advertising campaigns. It examined the long-term relationship between advertising and asymmetric information based on the theories of value creation through advertising and market microstructure. We assume that...
Guardat en:
| Publicat a: | Estudios Gerenciales |
|---|---|
| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad ICESI
2023
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=21282728002 https://www.redalyc.org/journal/212/21282728002/ https://www.redalyc.org/journal/212/21282728002/html/ https://www.redalyc.org/journal/212/21282728002/21282728002.epub https://www.redalyc.org/journal/212/21282728002/movil |
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