An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees. The results show that these companies do not follow traditional marketing models, nor do they h...
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| Опубликовано в:: | Estudios Gerenciales |
|---|---|
| Главные авторы: | , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universidad ICESI
2022
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| Предметы: | |
| Online-ссылка: | https://www.redalyc.org/articulo.oa?id=21273974007 https://www.redalyc.org/journal/212/21273974007/ https://www.redalyc.org/journal/212/21273974007/html/ https://www.redalyc.org/journal/212/21273974007/21273974007.epub https://www.redalyc.org/journal/212/21273974007/movil |
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Нет меток, Требуется 1-ая метка записи!
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