An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises

This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees. The results show that these companies do not follow traditional marketing models, nor do they h...

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Vydáno v:	Estudios Gerenciales
Hlavní autoři:	Mónica Franco-Ángel, Mariam Rabih Awad Urbano
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universidad ICESI 2022
Témata:	Administración y Contabilidad
On-line přístup:	https://www.redalyc.org/articulo.oa?id=21273974007 https://www.redalyc.org/journal/212/21273974007/ https://www.redalyc.org/journal/212/21273974007/html/ https://www.redalyc.org/journal/212/21273974007/21273974007.epub https://www.redalyc.org/journal/212/21273974007/movil
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