An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises

This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees. The results show that these companies do not follow traditional marketing models, nor do they h...

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Publicat a:	Estudios Gerenciales
Autors principals:	Mónica Franco-Ángel, Mariam Rabih Awad Urbano
Format:	Artigo
Idioma:	Inglês
Publicat:	Universidad ICESI 2022
Matèries:	Administración y Contabilidad
Accés en línia:	https://www.redalyc.org/articulo.oa?id=21273974007 https://www.redalyc.org/journal/212/21273974007/ https://www.redalyc.org/journal/212/21273974007/html/ https://www.redalyc.org/journal/212/21273974007/21273974007.epub https://www.redalyc.org/journal/212/21273974007/movil
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