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COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS

In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the fac tors that create competitive advantages. This p...

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Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:JISTEM: Journal of Information Systems and Technology Management
Egile Nagusiak: Joelson Obregão Matoso, Gustavo Abib
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Universidade de São Paulo 2015
Gaiak:
Sarrera elektronikoa:https://www.redalyc.org/articulo.oa?id=203243872007
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