Marketing Dynamics of Muslim MSMEs In Bengkulu Province: Product Innovation, Competitive Advantage, and Market Orientation in Improving Marketing Performance

Purpose: The purpose of this study is to explore the impact of business strategy development, mainly focusing on product innovation, competitive advantage, and market orientation, on the marketing performance of micro, small, and medium enterprises (MSMEs) in Bengkulu Province. The research emphasi...

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Principais autores:	Herry Novrianda, Aan Shar
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universitas Islam Negeri Fatmawati Sukarno Bengkulu 2025-03-01
סדרה:	Al-Intaj
נושאים:	msmes, marketing performance, product innovation, competitive advantage, market orientation
גישה מקוונת:	https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/6188
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!