COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS
In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the fac tors that create competitive advantages. This p...
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| Publicado no: | JISTEM: Journal of Information Systems and Technology Management |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2015
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=203243872007 |
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