CRM as a support for knowledge management and customer relationship
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowledge Management (KM) and the Customer Relationship Strategy Definition in an Information Technology (IT) Company. This work is based on theories of KM, IT, and Relationship Marketing. Our survey uses...
保存先:
| 出版年: | JISTEM: Journal of Information Systems and Technology Management |
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| 主要な著者: | , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universidade de São Paulo
2011
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=203219452005 |
| タグ: |
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