CRM as a support for knowledge management and customer relationship
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowledge Management (KM) and the Customer Relationship Strategy Definition in an Information Technology (IT) Company. This work is based on theories of KM, IT, and Relationship Marketing. Our survey uses...
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| Publicat a: | JISTEM: Journal of Information Systems and Technology Management |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade de São Paulo
2011
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=203219452005 |
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