THE IMPORTANCE OF CORPORATE REPUTATION OF A MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMER RETENTION
The purpose of this study is to explore the factors that determine the link between a corporate reputation and customer retention. It was found that in previous researches financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate reputation s...
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| Publicado no: | Razón y Palabra |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Pontificia Universidad Católica del Ecuador
2010
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=199514906025 |
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