THE IMPORTANCE OF CORPORATE REPUTATION OF A MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMER RETENTION
The purpose of this study is to explore the factors that determine the link between a corporate reputation and customer retention. It was found that in previous researches financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate reputation s...
محفوظ في:
| الحاوية / القاعدة: | Razón y Palabra |
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| المؤلف الرئيسي: | |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Pontificia Universidad Católica del Ecuador
2010
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=199514906025 |
| الوسوم: |
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