Social media impact on corporate reputation: Proposing a new methodological approach
The aim of this paper is to propose a new theoretical and methodological approach to the study of how social media conversations influence corporate reputation, beyond the current practices based on social media monitoring. The approach proposes to build a multi-level model of the relationship betwe...
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| Publicado no: | Cuadernos de Información |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Espanhol |
| Publicado em: |
Pontificia Universidad Católica de Chile
2010
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=97115375007 |
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