Social media impact on corporate reputation: Proposing a new methodological approach
The aim of this paper is to propose a new theoretical and methodological approach to the study of how social media conversations influence corporate reputation, beyond the current practices based on social media monitoring. The approach proposes to build a multi-level model of the relationship betwe...
में बचाया:
| में प्रकाशित: | Cuadernos de Información |
|---|---|
| मुख्य लेखकों: | , |
| स्वरूप: | Artigo |
| भाषा: | Espanhol |
| प्रकाशित: |
Pontificia Universidad Católica de Chile
2010
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| विषय: | |
| ऑनलाइन पहुंच: | https://www.redalyc.org/articulo.oa?id=97115375007 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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