Lost in translation: the changing verbal imagery of Norwegian "Lapland"
The following article is an application of "the language of tourism" paradigm. It is a case study of the multilingual marketing of the Sámi region of Northern Norway known for promotional purposes as "Lapland". This "a posteriori" investigation is brochure-based combining both quantitative (content...
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| Udgivet i: | Estudios y Perspectivas en Turismo |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Centro de Investigaciones y Estudios Turísticos
2009
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=180714241006 |
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