Lost in translation: the changing verbal imagery of Norwegian "Lapland"
The following article is an application of "the language of tourism" paradigm. It is a case study of the multilingual marketing of the Sámi region of Northern Norway known for promotional purposes as "Lapland". This "a posteriori" investigation is brochure-based combining both quantitative (content...
Guardado en:
| Publicado en: | Estudios y Perspectivas en Turismo |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Centro de Investigaciones y Estudios Turísticos
2009
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=180714241006 |
| Etiquetas: |
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