Estudio de Público: herramienta fundamental para el desarrollo de un proyecto de marketing de museos
This article reflects on the uses of marketing in museums. Marketing for museums can be defined as the capability of the institution to detect, anticipate and satisfy the needs of users/visitors, through an organic and systematic research and the display of a project. It must be remembered that a mu...
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| 發表在: | Biblios |
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| Principais autores: | , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
University of Pittsburgh
2001
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| 主題: | |
| 在線閱讀: | https://www.redalyc.org/articulo.oa?id=16110309 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
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