Estudio de Público: herramienta fundamental para el desarrollo de un proyecto de marketing de museos
This article reflects on the uses of marketing in museums. Marketing for museums can be defined as the capability of the institution to detect, anticipate and satisfy the needs of users/visitors, through an organic and systematic research and the display of a project. It must be remembered that a mu...
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| Publicat a: | Biblios |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of Pittsburgh
2001
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=16110309 |
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