PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE
With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages in only one host country. This research contribute...
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| Pubblicato in: | RAE - Revista de Administração de Empresas |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Getulio Vargas
2022
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=155170214002 https://www.redalyc.org/journal/1551/155170214002/ https://www.redalyc.org/journal/1551/155170214002/html/ https://www.redalyc.org/journal/1551/155170214002/155170214002.epub https://www.redalyc.org/journal/1551/155170214002/movil |
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