PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages in only one host country. This research contribute...

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Bibliographic Details

Published in:	RAE - Revista de Administração de Empresas
Main Authors:	Walter Palomino-Tamayo, Maria Christina Saksanian, Otto Regalado-Pezúa
Format:	Artigo
Language:	Inglês
Published:	Fundação Getulio Vargas 2022
Subjects:	Administración y Contabilidad
Online Access:	https://www.redalyc.org/articulo.oa?id=155170214002 https://www.redalyc.org/journal/1551/155170214002/ https://www.redalyc.org/journal/1551/155170214002/html/ https://www.redalyc.org/journal/1551/155170214002/155170214002.epub https://www.redalyc.org/journal/1551/155170214002/movil
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