PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages in only one host country. This research contribute...

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Vydáno v:	RAE - Revista de Administração de Empresas
Hlavní autoři:	Walter Palomino-Tamayo, Maria Christina Saksanian, Otto Regalado-Pezúa
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Fundação Getulio Vargas 2022
Témata:	Administración y Contabilidad
On-line přístup:	https://www.redalyc.org/articulo.oa?id=155170214002 https://www.redalyc.org/journal/1551/155170214002/ https://www.redalyc.org/journal/1551/155170214002/html/ https://www.redalyc.org/journal/1551/155170214002/155170214002.epub https://www.redalyc.org/journal/1551/155170214002/movil
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