BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of produc...
Kaydedildi:
| Yayımlandı: | RAE - Revista de Administração de Empresas |
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| Asıl Yazarlar: | , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Fundação Getulio Vargas
2018
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| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=155157022003 https://www.redalyc.org/journal/1551/155157022003/ https://www.redalyc.org/journal/1551/155157022003/html/ https://www.redalyc.org/journal/1551/155157022003/155157022003.epub https://www.redalyc.org/journal/1551/155157022003/movil |
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