BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of produc...
Na minha lista:
| Publicado no: | RAE - Revista de Administração de Empresas |
|---|---|
| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fundação Getulio Vargas
2018
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=155157022003 https://www.redalyc.org/journal/1551/155157022003/ https://www.redalyc.org/journal/1551/155157022003/html/ https://www.redalyc.org/journal/1551/155157022003/155157022003.epub https://www.redalyc.org/journal/1551/155157022003/movil |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|