BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers. This paper discusses how the origin of produc...
שמור ב:
| הוצא לאור ב: | RAE - Revista de Administração de Empresas |
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| Principais autores: | , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Fundação Getulio Vargas
2018
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| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=155157022003 https://www.redalyc.org/journal/1551/155157022003/ https://www.redalyc.org/journal/1551/155157022003/html/ https://www.redalyc.org/journal/1551/155157022003/155157022003.epub https://www.redalyc.org/journal/1551/155157022003/movil |
| תגים: |
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