THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES

This study contributes to the limited literature on the satisfaction of travel agency franchisees. Spe- cifically, it aims to identify strengths and weaknesses of the system from the perspective of the franchisee. This study would enable franchisors to identify areas in which franch...

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Номзүйн дэлгэрэнгүй

-д хэвлэсэн:	RAE - Revista de Administração de Empresas
Үндсэн зохиолч:	JOSÉ M. RAMÍREZ-HURTADO
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Fundação Getulio Vargas 2017
Нөхцлүүд:	Administración y Contabilidad
Онлайн хандалт:	https://www.redalyc.org/articulo.oa?id=155149804004 https://www.redalyc.org/journal/1551/155149804004/ https://www.redalyc.org/journal/1551/155149804004/html/ https://www.redalyc.org/journal/1551/155149804004/155149804004.epub https://www.redalyc.org/journal/1551/155149804004/movil
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