THE ROLE OF COMMITMENT AND RELATIONSHIP SATISFACTION ON FRANCHISEE LOYALTY / The Role Of Commitment And Relationship Satisfaction On Franchisee Loyalty

This study aims to examine the influence of commitment and relationship satisfaction on franchisee loyalty through the level of importance of each variable dimension. It gives new perspective of how to reach franchisee loyalty through each dimension of commitment and relationship satisfaction. Dimen...

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Auteurs principaux:	Rusni Rusman, Abdullah Sanusı, Ikawati Karım
Format:	Artigo
Langue:	Inglês
Publié:	Recep Tayyip Erdoğan Üniversitesi 2020-10-01
Collection:	Uluslararası Ekonomi, İşletme ve Politika Dergisi
Sujets:	commitment relationship satisfaction franchisee loyalty franchise
Accès en ligne:	https://dergipark.org.tr/tr/download/article-file/891809
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